Indie game platform itch.io says it has removed “a couple terabytes” of AI-generated content from its website. The platform shared the news in a November 2 post on X, which received more than 1.6 million views, but did not say how many games or projects were taken down or identify the affected uploads.
itch.io allows independent developers to upload and distribute games. Its guidelines warn against using automated tools to mass-produce project pages, as well as publishing games made predominantly with AI and little human involvement, lightly curated random content, or multiple versions of essentially identical AI-generated projects.
The platform does not ban every use of AI. Developers must disclose generative AI use in a dedicated section of a project’s editing page, and disclosed projects are listed in an “AI Assisted” browsing category. Its rules allow automatically generated content when it adds substantial value to a game and is clearly disclosed. Systems such as NPC pathfinding, enemy behavior and procedural level generation are not classified as generative AI under the guidelines.
The cleanup comes amid broader concern about AI-generated games on storefronts. An analysis of about 63,600 Steam releases found that 49.9% of games launched in October 2026 disclosed using AI, compared with 1.7% in January 2024.
On November 2, indie publisher 2 Left Thumbs also blamed what it called a “tidal wave of AI-slop” for allegedly overwhelming Steam’s review process and delaying the release of its co-op game Wheel Make It. The game had more than 11,000 wishlists before launch and reached a peak of 15 concurrent players during the 24 hours after its November 1 release. The publisher said the delay hurt the game’s visibility, but Valve has not confirmed that AI-generated submissions caused the review backlog.
Sources: Dexerto.